Hellrider

Hellrider is a streetwear brand that was inspired by a toy plane packaging project. The original challenge was to create a constructible toy plane that fit into compact packaging. I chose to approach this by basing my toy plane off B-24 bomber jets used in World War II. Inspired by the art painted on the original jets along and typography from toy boxes produced in the 40s and 50s, I created The Hellrider. This would later be expanded into a full streetwear brand for which the toy plane became a novelty item. The target market for this brand is for badass young adults aged 15+.