dodger’s deli

Dodger’s Deli is a fictional deli I created, inspired by the historical Brooklyn Dodgers. The original project was to create mustard packaging, which were inspired by the design and typography of 1940’s baseball cards. Each flavor of mustard was based off of players from the infamous 1947 Dodgers team, featuring Jackie Robinson, Pee Wee Reese, and Duke Snider. This project was later expanded by creating additional collateral for the deli brand.